The FIMA (Festival International Montréal en Arts) is the greatest open air art gallery in eastern Canada. The BoulevArt expands over a one-kilometre stretch of Montreal’s central artery, Sainte-Catherine Street, closed to the automobile traffic all summer. The FIMA offers festival goers a unique opportunity to meet artists from various backgrounds, professionals and emerging artists, and to purchase artworks directly from the artists (without going through a gallery or an agent). In 2010, close to 300 artists, exhibitors and performers will take the street during 11 days, from July 1st to the 11th. Over 75 000 people walk on the BoulevArt on a daily basis.
More than an open-air exhibition, FIMA presents a rich and diversified program: short film screenings, multimedia performances, immersive installations, live painting, craft work demonstrations and a series of multidisciplinary performances. In addition to the outdoor programming, thematic exhibitions are presented indoors each year, notably at the Écomusée du fier monde.
The FIMA’s convivial and relax atmosphere is a fertile ground for exchanges and encounters, allowing the public to familiarize with art. The artists can benefit from a direct feedback from the public and have access to a whole new clientele. This is how for 11 years the FIMA has been actively demystifying and democratizing visual arts in the heart of the city of Montreal.